‘In Your Shoe’ is an Egyptian DTC fashion brand that started with only 1 product,
bootstrapping to become the leading streetwear apparel brand in Egypt and soon the
world!
Our brand is all about creating fashion pieces that allow new generations to express
themselves, since fashion is more than just clothing to those generations, it is a form of
self-expression that they use to communicate their interests, beliefs, moods,and what
they stand for, and this is what we love about In Your Shoe.
Our goal is to be the trend setters in the ready-to-wear market and the Millennials &
GenZ’ favorite in the region, providing the most functional, locally produced products
with the highest quality aiming to become the number 1 fashion destination in the
region.
